You don’t often hear the words “Thai language teacher” and “billion-pound tech company marketing director” in the same sentence.

As part of HEX’s latest stop in Thailand, Assumption University of Thailand (AU) welcomed Shaye Pumar, Chief Marketing Officer at HEX, to the Hua Mak Campus for her session “Trends in Global Marketing.”

Hosted by AU’s Office of International Affairs (OIA), the event brought together marketing, business, and communication students eager to learn from one of Asia-Pacific’s most versatile creative leaders, a “marketing gun” and true Jane of all trades.

But Shaye didn’t come to talk about logos.

She came to talk about identity.

With over 17 years of experience in branding, SaaS, edtech, and leadership, Shaye walked students through the real journey, from teaching Thai, to founding five startups, to leading award-winning digital agencies and heading APAC marketing at a billion-dollar tech company.

Her story wasn’t polished. It was personal.
She shared the pivots, the pressure, the burnout, and the breakthrough moments that shaped who she is today.

“You don’t need to wait until you graduate to build something real.”

Through her Brand Heart Framework, Shaye encouraged students to define their values early and let those values guide how they show up online, in teams, and in life. She broke down how consistency, clarity, and courage create brand trust, whether you’re building a company or shaping your personal path.

She also reminded students that creativity isn’t just about being seen, it’s about making something that matters. And that sometimes, the most powerful brand you’ll ever build is your own.

The session left students not only inspired, but activated.

🎥 See more from the day:

• As featured by Assumption University: Marketing Magic in Bangkok – HEX CMO Shaye Pumar Inspires AU’s Global-Minded Students
• Watch the Facebook recap 
• See the IG reel
  

📍Want to take your own creative learning global?

HEX International programs are designed to help students build confidence, real-world skills, and a global mindset, from Bangkok to Singapore to Ho Chi Minh City.

Or looking for an experience with HEX? Check out our collaboration services.